Intermediate course

Build Your Leadership Brand with Generative AI

Learn how to craft your leadership brand so that who you are is how you’re known.

Rating: 4.41,531 ratings3,683 students1.5 total hours29 lectures
Build Your Leadership Brand with Generative AI Intermediate

Course facts

  • Last updated 07/2025
  • English English [Auto], French [Auto] , 5 more
  • Instructor: Tutti Taygerly
  • business adoption, leadership and AI strategy

What you'll learn

Practical outcomes

  • Ways to leverage your leadership brand for career success
  • How to be confident in how your leadership presence is viewed
  • Discover your leadership values and start living them
  • Create a strong elevator pitch for LinkedIn and networking
  • Master using text-based generative AI to assist in your professional life
  • Learn secrets of image-based generative AI to boost your brand creativity

Curriculum

7 sections • 29 lectures • 1h 30m total length

Introduction5 lectures • 15min
  1. Welcome to the Course01:51
  2. What is a Leadership Brand?02:01
  3. Leadership AND Generative AI… What is this Combo?02:05
  4. Using Generative AI to Expand Creativity04:56
  5. Demo: Your First Prompt04:15
  6. Articulating the Significance of Leadership Branding
The Variety of Leadership Brands4 lectures • 14min
  1. What is a Good Leadership Brand?02:22
  2. What is a Unique Leadership Brand?02:04
  3. What Leaders Do You Admire?02:46
  4. Demo: Using GenAI to Brainstorm Your Leadership Brand06:23
  5. Identifying Traits for a Unique Leadership Brand
Discovering Your Leadership Values4 lectures • 9min
  1. What are Values and How They Help Your Career03:02
  2. Expanding Your Perspective to Identify Your Values01:48
  3. Activity: Brainstorming Your Lineage, Lived and Aspirational Values02:08
  4. Activity: Using Generative AI to Describe Your Values01:50
  5. Articulating Leadership Values
Visually Defining Your Leadership Brand5 lectures • 24min
  1. Breaking the Cycle: Stop Getting Trapped in Your Own Thinking01:42
  2. Expanding Your Leadership Brand Through Storytelling03:43
  3. Practice telling a story about one of your leadership values
  4. Activity: Exploring Your Leadership Brand Through Visualization07:40
  5. Activity: How to Use DALL-E 3 to Create Your Visual Inspiration01:59
  6. Demo: How to Use DALL-E 3 to Create Your Visual Inspiration09:14
  7. Using Metaphors to Refine Leadership Brand
The Power of an Elevator Pitch4 lectures • 11min
  1. Presenting Yourself and How this Helps Your Career04:56
  2. Activity: Overcoming Self-Critical Voices02:47
  3. Activity: Using Your Strengths and Values to Create an Elevator Pitch01:00
  4. Activity: Using Your Resume to Create an Elevator Pitch02:31
  5. Delivering a Leadership Elevator Pitch
Getting Your Leadership Brand Out There4 lectures • 9min
  1. Where and How to Use the Language to Communicate Your Leadership Brand03:05
  2. What Holds Us Back?03:08
  3. Activity: Practice Your Verbal Pitch01:09
  4. Practicing Your Pitch Out in the World02:06
  5. Revising Digital Profiles to Reflect Your Leadership Brand
Next Steps3 lectures • 8min
  1. How to Share and Test Your Brand at Work02:16
  2. Continuing to Iterate with Generative AI03:39
  3. Conclusion01:36
  4. Iterating Leadership Branding Strategies

Who it is for

  • Professionals who want to stand out from everyone else at their level and are passionate about professional growth
  • Anyone curious about about generative AI can help their careers and make them more creative.

Course description

Overview

Have you ever wondered how you come across as a leader? Have you been amazed by how some people are effortlessly viewed as effective and impactful leaders? If you are a growth-minded professional looking to advance in your career, you’ll need to spend time on your leadership brand. The gap between how you lead and how you’re viewed as a leader is where your leadership brand comes in. Your leadership brand is what defines you to the world. It’s how people talk about you when you’re not in the room. In this course, you will learn what you uniquely stand for as a leader and become confident in expressing these traits to the world, building your reputation. It will open the door to more conversations and stronger relationships with people around you. I created this practical Udemy course for you. It’s based on my background in product design and branding and my current work as an executive coach to leaders in Silicon Valley. My course is packed with hands-on exercises using coaching tools, frameworks, and teaching you how ChatGPT acts as an innovative co-partner in this brand creation. No previous experience with generative AI is required. You’ll learn when and how to use text- and image-creation powers from specific scenarios and prompts. Specifically, you will: Discover the qualities of an effective and distinctive leadership brand Create your leadership values as a foundation for your brand Use ChatGPT to create text and images as your writing and brainstorm companion Expand to use storytelling, metaphors and visual aspects of branding Create an elevator pitch for LinkedIn or your resume Practice a verbal elevator pitch for a variety of audiences and contexts Build confidence to share your leadership brand with the world Iterate and experiment through this creative process of working with generative AI You will leave this course with a succinct elevator pitch to help with LinkedIn, reaching out to others, and in face-to-face networking situations. Best of all, you'll be confident in how you present yourself to the world. As a bonus, you’ll have life-long skills on how to truly get the most out of generative AI for any future aspect of your professional life. It’s so important for career success to take control and intentionally build your brand. You want to define how others see you. This opens the doors for new opportunities to rise up in your career. I’ve mentored, coached and taught hundreds of leaders to build their leadership brand. This course pulls all the insights together and leverages ChatGPT to make the process even easier. Finally, I promise it will be fun!

Instructor

Tutti Taygerly

Tutti Taygerly Founder, Exec Coach, Author, Speaker Tutti Taygerly speaks on leadership and innovation bringing a unique blend of her 22 years experience in Silicon Valley and her current focus as a leadership expert. She coaches cofounders and tech leaders to embrace their unique leadership style to achieve professional impact and a sustainable company culture. She guides “others” who never felt like they belonged in a professional setting — including women, people of color, immigrants and the neurodiverse — to confidently share their voices with the world. Previously she was a design leader at design firms, startups, and large companies including Disney and Meta. She has given two TEDx talks, spoken at SxSW, and for numerous companies including Google, Stripe, Amazon, Nordstrom, and Doordash. Tutti writes for Harvard Business Review, Business Insider, and Fast Company and her book Make Space to Lead shows high achievers how to reframe our relationship to work. She’s currently bewitched with her second book on leading when you feel like an "other." Tutti grew up in seven countries on three continents and is settled in San Francisco as her home base. She spends her time parenting two teen girls, obsessively reading, and paddling out for the next wave.